Your Next Vision

A guide for creating a compelling vision for your company

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We’ve helped hundreds of people get their business off the ground and steer it in the right direction. The first step is always the same: you need a vision.

There are many professionals who have ideas but are struggling to put them into a clear vision. This is why we wrote Your Next Vision – a simple guide on building a business vision. We provide examples, ideas, tools and steps to get you started.

Understand

- what is a vision and why you need it

Get inspired

- insight and advice from successful leaders

Learn

- get the basics right so you can build your vision

Create

- build your vision using a step-by-step process

Who shoud read this book?

  • Start-up founders
  • Business owners
  • Leaders
  • Executive managers
  • Innovators
  • Management consultants

The Authors


Aarni Heiskanen

Management Consultant, Architect

I have over 25 years of experience in business. I've worked as an architect, internet developer, and management consultant. I've helped both small and large companies and organzations in strategic development and innovation. I'm a co-owner of two companies, AE Partners and Thinking Portfolio. 

I have an award-winning blog and podcast at AEC-Business.com for construction industry innovators and game changers. I've authored business books and written for several international professional journals.

Photo: Anna Dammert

Mikko Taskinen

Business Coach, Educator

I’m an inspirational speaker and a passionate writer. In my previous life I founded a Waldorf School with parents and colleagues. For years I worked there as a class teacher and a principle. Then –after all these experiences on how to encourage and help the pupils to find and create themselves– I founded my coaching company Peilaus Oy.

To work as a business coach is for me a matter of curiosity, passion, and a will to create the right circumstances for my customers to learn and to develop. After hundreds of workshops and 1-to-1 private coaching sessions I have learned better  sense the potential and the will to evolve in organizations and in individuals.

I have written seven books, hundreds of blog posts, and now I’m trying to learn to vlog.

Case studies

The book features several case studies. Executives share their thoughts on envisioning and the effect a vision has had on their business. Here are some examples.

Supercell

Read about the three principles that have made Supercell the most successful small gaming company in the world.

Diacor

Diacor is a large provider of healthcare services. Find out what  they learned during their envisioning process.

Intermarketing

This company is a leading provider of cash management solutions in their marketplace. Learn about their surprising discovery.

Futurice

Futurice has twice won the title of The Best Workplace in Europe. Could a company like that have a "fuzzy" vision?

Dave Gray, Founder of XPLANE

Dave gave us so much insight during his interview that we should credit him as a co-author.

Dave Gray is a leader and manager with a background in design. He has worked with many of the world’s largest companies, as well as mid-sized businesses, startups, executives and individuals.

He is the founder of XPLANE, a strategic design consultancy, and co-founder of Boardthing, a collaboration platform for distributed teams. Dave has written four books, his latest is Liminal Thinking.

In his interview, Dave talks about the value of a vision and about the envisioning process of XPLANE.

Photo: Maia Garau

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Table of Contents


A rundown of the book's chapters

Chapter One. First, we’ll share the story of Supercell, an innovative and visionary gaming company. Then, through examples, we demonstrate the value of having a vision.

Chapter Two. We define key concepts like mission, values, vision, and strategy. We discuss the purpose of a vision, what kind of visions there are, and what they are based on.

Chapter Three. We talk about how to create a vision and present examples of different visions. We guide you to find your own way to create a vision.      

Chapter Four. When a vision is created, there are different ways of using it. We give advice on how to evaluate your vision, how to communicate it, and when it’s time for a revision or overhaul.

Chapter Five. We talk about why imagination and sensitivity are key ingredients in envisioning. We show that vision is a verb. Finally, we remind that vision has the power to make you see the world in a new dimension.

Appendices. 1) A step-by-step process for creating a vision in a company. 2) Exemplary vision statements.

Delivered as a pdf ebook

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$14.95

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The book is available on Gumroad.