Category: Articles

Three Ways to Use E-Learning as a B2B Marketing Tool

Three Ways to Use E-Learning as a B2B Marketing Tool e-learning

E-learning can be a powerful marketing tool for B2B companies. It builds trust and creates qualified leads better than almost any other online tactic. Here are a few ways that e-learning can be used to promote a B2B business: Overall, e-learning can be a powerful marketing tool for B2B companies. It allows them to attract […]

Building a Culture of Experimentation – Presentation Slides

Building a Culture of Experimentation – Presentation Slides

Construction industry companies of any size can develop and improve their business through experiments. Experimentation is a great, cost-effective way to explore new opportunities, learn new things, and implement what you’ve learned.

Excite with Information

Excite with Information

Information is everywhere, but only a small proportion of it has any effect on your target audience. Would you like to excite, educate, and engage your customers with information? Last-century advertising, boring PowerPoint presentations, and dull websites won’t energize or inspire your audience. Making the right people aware and getting them interested enough to take […]

Lessons Learned from Software Development

Lessons Learned from Software Development

I’ve been involved in software development in both my own and our clients’ companies. There are a few things that I’ve learned over the years about software development. Perhaps you can find some of these experiences useful. I think that there are basically two paths to software development: problem-based and idea-based. Both approaches can create […]

Interview on Innovative Ideas for Managing Your Contracting Business

Interview on Innovative Ideas for Managing Your Contracting Business

[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″] [et_pb_text admin_label=”Text”] Aarni Heiskanen, Managing Partner of AE Partners, has given an interview to PDH Contractors Academy. The interview is titled Expert Interview Series: Aarni Heiskanen on Innovative Ideas for Managing Your Contracting Business. Here are some of the topics of the interview Why it’s critical that AEC professionals focus more on […]

Stand Out With Special Expertise

Stand Out With Special Expertise

Some AEC companies have a hidden treasure. It is their expertise, developed over the years, but overshadowed by the company’s so-called cash cows. One of my clients concluded that to sustain a leadership position, they had to move their special expertise into the limelight. The CEO of an established A/E firm approached me a while […]

BuildingSMART Infrastructure Vision

BuildingSMART Infrastructure Vision

buildingSMART Finland is a collaboration forum that brings together clients, contractors, software vendors and consultants to advance the active use and promotion of open-data standards in the construction industry. The infrastructure industry group of buildingSMART Finland commissioned me to help define a vision and develop a strategy for the group. In addition to working with […]

Eight Benefits of Thought Leadership

Eight Benefits of Thought Leadership

A thought leader is an individual or company that clients, peers, and other stakeholders recognize as one of the foremost authorities in a selected field of expertise. True thought leaders give back to the business community or society, but also profit significantly from their status. In this article I’ll cover eight benefits of thought leadership […]

Use These 10 Slides for Your Startup Pitch

Use These 10 Slides for Your Startup Pitch

Are you preparing a presentation on your great business idea or startup? Here’s a checklist for a ten-slide presentation. I’ve collected this information from several sources. My main sources of inspiration have been Jean-Pierre Vuilleumier, Guy Kawasaki, Brad Feld, and David Cowan. The presentation should not be a list of bullet points, as this checklist. […]