AE Partners
Better technology won’t transform the built environment. Adoption will
We help innovators and institutions modernizing the built environment turn technology and research into real industry adoption.
We work inside this industry every day. AEC-Business.com, the channel we built, reaches 30,000+ professionals, and we work alongside the institutions reforming the sector from within.
Our latest news:
In the built environment, technology wins when the industry can read it.
The built environment is vast, fragmented, and governed by standards and trust. In a market like that, innovation succeeds when buyers, specifiers, and committees can understand what it does and why it matters. Making that case legible to the industry it was built for is all we do.
We don’t make you louder. We make you understood.
Positioning
Legible to a specialist buyer
Messaging
Survives a skeptical audience
Pitching
Wins the committee and investor
Branding
Signals credibility, not flash
Who we help
Innovators & technology firms
Get what you’ve built adopted. Market entry, pitching, go-to-market.
Institutions & reformers
Make the case for reform. Storytelling, change communication, thought leadership.
What we do
An engagement with us produces work like this:
B2B content marketing through your own channels and AEC-Business.com, reaching the professionals your innovation needs to convince
Investor and M&A pitch decks and materials that make your case to funders and acquirers.
Industry-wide online campaigns on the themes moving the sector toward modernization.
Interactive online reports that turn research results into something the industry actually reads and uses.
Self-assessment web apps that engage your buyers and qualify them at the same time.
E-learning content and AI-powered applications that build understanding of what you’ve made.
Innopedia turns technical content into interactive experiences: browser-based reports that let readers apply your findings to their own situation, and online courses that teach, test, and certify.
Results
The proof is in what gets adopted. Here is what our approach has helped make possible.
Thinking Portfolio: Content marketing grew a consultancy’s MVP into an internationally known SaaS product, now used by more than 500,000 people across more than 50 countries. The method we bring to clients is the one we built our own company with.
KIRA-digi: We featured built environment innovations to AEC-Business.com’s international audience, generating leads and funding for participating tech startups.
World of Digital Built Environment: Content marketing helped a local conference grow into a leading international meetup for built environment technologists and their customers.
Building 2030: We made Aalto University’s industry consortium research understood across the sector. The consortium tracks its five vision goals annually, and the trend is improving. Its work also helped bring Takt production into the mainstream, from a handful of Finnish projects to hundreds.
Tocoman: We raised the established construction technology company’s brand value and visibility through marketing planning and content creation. The company was later acquired in a welcome exit for its original owners.
AI in AEC: Through AEC-Business.com messaging, we helped the event grow its audience and reach tens of thousands of professionals online.
Trusted by the companies and institutions modernizing the built environment
Why us
The audience is already ours. Through AEC-Business.com’s channels, we reach 30,000+ professionals: the exact people your innovation needs to convince.
Operators who’ve done the work. We’ve positioned, launched, and pitched technology in this sector ourselves.
Inside the industry. The built environment is the only sector we work in, so we start from the context your buyers already share.
Adoption, not noise. We help the market understand, trust, and adopt what you’ve built.
Who we are
The founders
The founders of AE Partners are Aarni Heiskanen and Eija Merenmies. The company started in its present form in 1998.
Aarni Heiskanen has a master’s degree in architecture. He has worked as an architect, Certified Management Consultant (CMC), and software developer.
Aarni co-founded Thinking Portfolio, a SaaS company, and developed its first commercial software product. Today, Thinking Portfolio (part of Hypergene) has over 500,000 end users across more than 50 countries.
Aarni is a keen writer and podcaster. He started an award-winning blog and podcast, AEC-Business.com, in 2012. Because of his active role as a construction innovation agent, he’s been hailed as a top 100 global influencer in construction technology. Aarni has authored books and writes for international industry magazines.
Eija Merenmies, PhD, is an architect SAFA specializing in research.
The team behind the work
Behind the two founders is a network of creative professionals and a set of AI agents we use in our own production. That lets us deliver campaign-scale work with the focus of a specialist team and without the overhead of a large agency.
Our memberships and acknowledgments
KIRAHub is an ecosystem coordinator for the sustainable digitalization of the Finnish built environment. It hosts Urban3, a physical and virtual platform for members.
The Helsinki Region Chamber of Commerce is the largest Chamber of Commerce in the Nordics.
The Federation of Finnish Enterprises
Reliable Partner®
The right case, made to the right industry, in a language it trusts. Let’s talk about getting yours adopted.
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