Building Tech Content Marketing

AE Partners

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Making construction better for people,  businesses, and the environment

AE Partners helps built environment innovators and change-makers build global audiences.

We have decades of construction and real estate business experience. Having been in the software industry for over 10 years, we also know a good deal about the developers’ world.

Our web and social media content marketing skills are at your disposal whether you want to do content marketing, build up momentum for an event, or boost external project communication on a global level.

Develop the concept

We develop the marketing concept with your team.


We manage the project and provide content.


We use your and our distribution channels to reach the target audience and measure the impact.

Making an Impact Across the Globe

Most real estate and construction innovations are global by nature. We can reach audiences especially in the USA, the EU, Australia, and India.

Content in Many Formats



Interviews, features, and news.



Promotional, conversational, and educational videos.



Podcast, audiobook, live streaming.

Social media

LinkedIn, Facebook, Twitter, Instagram

Build trust

In the age of fake news and low-grade content, trustworthy information stands out. Marketing is a battle of perceptions.

Content Marketing as a Strategy

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action (Definition: Content Marketing Institute).

Content marketing is a perfect strategy for construction tech companies who want to build trust globally and reach out to new markets.


Our blog has won many accolades, including this one.

Featured Case Studies

Here are snapshots of some of our projects:

Global Services

We create high-quality content, e.g.

  • Interview-based articles, videos and podcast episodes
  • Professional articles on construction tech topics
  • Slide presentations and infographics on products, services, and technologies
  • Social media video and graphic posts for industry event promotion.


Here are a few of our clients.

What Our Customers Say

“has given our company competitive advantage for over 10 years”

“combines a fundamental analytical approach with a very hands-on and intuitive approach”

“extraordinary good qualities in business development”

“great communicators”

About Us

AE Partners started in its present form in 1998. It was founded by Aarni Heiskanen and Eija Merenmies. Aarni Heiskanen is an internationally renowned construction tech influencer, author, and consultant.

Reach Us

We're eager to connect with you!

+358 9 2316 5085

+1 (408) 641-3251

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