Global Building Tech Marketing

AE Partners – Content marketing for trailblazers

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Making construction better for people and businesses

AE Partners helps built environment innovators and change-makers build audiences and serve them enticing content that ultimately drives profitable customer action.

We have decades of construction and real estate business experience. Having been in the software industry for over 10 years, we also know a good deal about the developers’ world.

Our web and social media content marketing skills are at your disposal whether you want to do content marketing, build up momentum for an event, or boost external project communication on a global level.


We collaborate with your marketing team to define your audience, analyze what makes them happy, set goals, and plan the marketing actions.


We manage the project and provide enticing content for the web and social media.

Measure and Improve

We measure the reach and impact of the communication.

Making an Impact Across the Globe

Most real estate and construction innovations are global by nature. We can reach audiences especially in the USA, the EU, Australia, and India.

Over 300 Successful Assignments


In 2018 we did…



Podcast episodes

Event promotions

Build trust

In the age of fake news and low-grade content, trustworthy information stands out. Marketing is a battle of perceptions.

Content Marketing as a Strategy

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action (Definition: Content Marketing Institute).

Content marketing is a perfect strategy for construction tech companies who want to build trust globally and reach out to new markets.


Our blog has won many accolades, including this one.

Featured Case Studies

Here are snapshots of some of our projects:

Global Services

We create high-quality content, e.g.

  • Interview-based articles, videos and podcast episodes
  • Professional articles on construction tech topics
  • Slide presentations and infographics on products, services, and technologies
  • Social media video and graphic posts for industry event promotion.


Here are a few of our clients.

What Our Customers Say

“has given our company competitive advantage for over 10 years”

“combines a fundamental analytical approach with a very hands-on and intuitive approach”

“extraordinary good qualities in business development”

“great communicators”

About Us

AE Partners started in its present form in 1998. It was founded by Aarni Heiskanen and Eija Merenmies. Aarni Heiskanen is an internationally renowned construction tech influencer, author, and consultant.

Reach Us

We're eager to connect with you!

Visit us at UMA Esplanadi,  Pohjoisesplanadi 39, Helsinki, Finland

Send mail to AE Partners Oy, Laurintie 16 A 2, FI-02180 Espoo

+358 9 2316 5085

+1 (408) 641-3251

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